Publicat pe

Red Color

Piotrowski, Chris. (2012). Color Red: Implications for Applied Psychology and Marketing Research. Psychology and Education. 49. 55-57. Research shows that the color Red elicits predominantly negative reactions in humans, i.e., avoidance motivation, threat, and danger. Most investigators use the color Red as the stimulus (e.g., warning signs, red colored objects, blood). This study presents a[…]