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Piotrowski, Chris. (2012). Color Red:

Piotrowski, Chris. (2012). 55 PSYCHOLOGY AND EDUCATION – AN INTERDISCIPLINARY JOURNAL  2012, 49(1-2)Color Red: Implications for Applied Psychologyand Marketing Research Chris Piotrowski and Terry ArmstrongUniversity of West FloridaCollege of BusinessPensacola, FL 32514 Research shows that the color Red elicits predominantly negative reactions inhumans, i.e., avoidance motivation, threat, and danger. Most investigators use thecolor Red as the stimulus[…]